I’m frequently approached by fellow performers in my local music community asking for ideas on how to attract larger crowds to their shows. A few have noticed that I often neglect to even hang up a poster in town to promote my performances, yet these events tend to be quite well-attended.
Some of these observant colleagues have suspected that there is a method to this madness and have asked me to share my promotional “recipes” with them.
Therefore, in the words that follow, I will attempt to reveal and explain the strategy that has proven most effective for me. May this info prove equally useful to you:
Now that you’ve got your event off the ground, it’s time to take it to the next level.
In order to run a truly successful open mic, you’ll want to consider, ahead of time, the technical and emotional needs of everyone involved.
Below are a few essential tips:
Be Organized and Prepared
First of all, have a plan! Make sure you’ve decided on a format, a start and end time, etc. and that you properly communicate this to all of the folks who show up.
Also, make sure you get to the venue early enough to properly set up the sound system in a relaxed manner.
A lot of performers like to show up early to claim a spot on the sign up sheet. If your sound system is already set up and troubleshot, you’ll be less distracted and, as a result you’ll have the freedom to focus your energy and attention on the participants as they arrive. We’ll talk a little more about accommodating your guest further along in this post.
Start and Maintain an Email List
In order to generate the numbers that will keep your open mic afloat, you need to build a core group of returning performers and music lovers and the best way to do that is to keep in touch through the use of an email list. Make sure to have an email sign up sheet available in a prominent place and make sure to announce its presence regularly. Continue reading →