Episode six focuses on the what, why, and how of getting your music onto the airwaves and into print media.
Devon Leger was gracious enough to join me on the show to share his insider’s knowledge of the industry and the promotional process.
Devon is the founder of Hearth Music, one of the premier roots music publicity agencies in the United States. He’s also a music writer, blogger, and a former talent buyer for the largest community arts festival in the nation, Northwest Folklife Festival. In short, the man knows the business of acoustic, folk, and roots music.
Do you have questions about getting your music more airplay and press coverage? Chances are they get answered in this episode as the conversation flows from one helpful topic to the next!
Here are some of the specifics discussed in this interview:
For many, the most alluring prospect of becoming a professional musician is the opportunity to take one’s music on the road. The romantic appeal of travel is something that seems to be universal among humankind.
Journeys are prominent in our myths and legends; and in our literature, music, and movies, as well. Whether it’s a tale of Odysseus’s decade-long journey home or of Dean Moriarty’s benzedrine-fueled treks across the country at ninety miles an hour, these stories of adventure resonate, unfailingly, with a fundamental part of our nature.
It’s a rare soul who can honestly say they’ve never heard the road’s sweet siren call.
I’ve organized and embarked upon many of these adventures in my own career and, although I don’t regret a single tour I’ve ever participated in, I’m not sure my pocket book would say the same. I’ve learned the hard way that, in order to have a financially successful run, one must become practiced in the arts of vigilance and deliberation.
It helps to think of the tour process in three distinct stages:
Episode two of the Acoustic Living Podcast features an interview with Grant Gordy.
Gordy is a world class acoustic guitarist and composer who has established himself as a new leader in modern string band music.
He is the guitarist for the David Grisman Quintet. He’s also collaborated, in various capacities, with Edgar Meyer, Darol Anger, Edie Brickell, and Steve Martin.
Gordy has performed all across the United States and overseas, as well. He’s played the Montreal Jazz Festival, Bonnaroo, and Carnegie Hall.
He’s been featured in Acoustic Guitar, Flatpicking Guitar, and Just Jazz Guitar Magazines.
Grant graciously agreed to do a phone interview for the Acoustic Living Podcast. I had a great time chatting and reconnecting as the interview/conversation jumped from one professional musical idea to another.
I’m frequently approached by fellow performers in my local music community asking for ideas on how to attract larger crowds to their shows. A few have noticed that I often neglect to even hang up a poster in town to promote my performances, yet these events tend to be quite well-attended.
Some of these observant colleagues have suspected that there is a method to this madness and have asked me to share my promotional “recipes” with them.
Therefore, in the words that follow, I will attempt to reveal and explain the strategy that has proven most effective for me. May this info prove equally useful to you: