Tag Archives: folk

AL 006 – How to Get Your Music on Radio and in Magazines & Blogs – an interview w/ Devon Leger

DevonCloseUp

Episode six focuses on the what, why, and how of getting your music onto the airwaves and into print media.

Devon Leger was gracious enough to join me on the show to share his insider’s knowledge of the industry and the promotional process.

Devon is the founder of Hearth Music, one of the premier roots music publicity agencies in the United States. He’s also a music writer, blogger, and a former talent buyer for the largest community arts festival in the nation, Northwest Folklife Festival. In short, the man knows the business of acoustic, folk, and roots music.

Acoustic Lving PodcastDo you have questions about getting your music more airplay and press coverage? Chances are they get answered in this episode as the conversation flows from one helpful topic to the next!

 

Here are some of the specifics discussed in this interview:

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How to Pack the House Without Hanging a Single Poster — In 3 SimpleSteps

I’m frequently approached by fellow performers in my local music community asking for ideas on how to attract larger crowds to their shows.  A few have noticed that I often neglect to even hang up a poster in town to promote my performances, yet these events tend to be quite well-attended.  

Some of these observant colleagues have suspected that there is a method to this madness and have asked me to share my promotional “recipes” with them.

Therefore, in the words that follow, I will attempt to reveal and explain the strategy that has proven most effective for me. May this info prove equally useful to you:

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Getting the Word Out – How to Gain and Retain More Students

In this article we’ll be discussing some proven strategies for attracting students to your teaching studio.

Why?       Because a teacher without students is like a day without night. Students need teachers and teachers need students.

There’s an interdependency at work that can’t be denied.

Another important reason you’re going to want students is because they are the ones that pay you! So it may be more proper to say:

A teacher without students is a teacher with no income.

So let’s get to work. Let’s get you some more students so you can get some more money and get on with your life. I’ve broken my personal strategy down into three broad categories:

3 Steps to Getting More Students