Episode six focuses on the what, why, and how of getting your music onto the airwaves and into print media.
Devon Leger was gracious enough to join me on the show to share his insider’s knowledge of the industry and the promotional process.
Devon is the founder of Hearth Music, one of the premier roots music publicity agencies in the United States. He’s also a music writer, blogger, and a former talent buyer for the largest community arts festival in the nation, Northwest Folklife Festival. In short, the man knows the business of acoustic, folk, and roots music.
Here are some of the specifics discussed in this interview:
- The basic steps to take when promoting your music to radio and media
- What to include in your promotional mailers & emails
- The RIYL concept
- How to use genre descriptions in your promo
- DIY vs third party promo strategies
- Building a media contact list for radio and press
- #1 music promo mistakes that artists make
- and a whole bunch more!
Links and Mentions in this Episode:
ReviewShine.com – Online blog review broker site
StoryAmp.com – Online blog review broker site
Americana Music Association – Adding your album to the Americana Chart database
Americana Music Charts – A list of DJs, show names, and contact info for radio shows that report to the Americana Music Charts
FAR Charts – Information on the Freeform American Roots music charts.
Folk DJ List – The Folk DJ listserv
KithFolk.com – Quarterly online roots music magazine
Hearth Music – One of the premier music publicity agencies in the United States.
Your Free eBook – Quit Your Day Job; A Working Musician’s Guide to Better Living
Give Acoustic Living a Chance!
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